Monday, January 20, 2020
Hypotheses on the Extinction of Dinosaurs In the early nineteen hundreds, dinosaur fossils were discovered and recognized around the globe. Greedy scientists and civilians, searching for their own prize skeleton, rushed to rip bones out of the ground, destroying the fossils as they went. It was not until later in the century that scientists and paleontologists began pondering how such widespread creatures disappeared. Currently, paleontologists debate the two main hypotheses of how the classic dinosaurs died: from volcanic activity or an asteroid impact. Although they result in the same outcome, the volcanic and asteroid hypotheses differ in key elements: the actual event, the environment's stress, and the impact on life. Physical evidence left behind in each scenario supports each possible explanation for the massive extinction responsible for wiping out the dinosaurs. Scientists that support the volcanic activity hypothesis believe the massive volcanic activity lasted approximately 500,000 years eventually ending dinosaurs reign on earth. The lava flows filled over 480,000 cubic miles, devastating areas over the entire globe. For example, The Decan Trap, a famous site of Cretaceous tectonic activity, is up to 8,000 feet deep, and it averaged between thirty-three and 164 feet deep. Fires raged across the lands. Those that believe in the asteroid impact, on the other hand, project a six mile wide meteorite moved at speeds from 50,000 mph to 150,000 mph and busted into Earth's atmosphere at the end of the Cretaceous Period. The sudden impact near the present day Yucatan Peninsula ejected 5,000 cubic miles of debris into the atmosphere and created an earthquake of magnitude thirteen sending tidal waves, 250 to 300 feet high... ...sms alike. Conversely, paleontologists backing the asteroid hypothesis guess the massive blast killed nearby animals instantaneously. Creatures on the opposite side of the world, however, were not so lucky. They were forced to dwell in freezing temperatures until vegetation withered. Herbivores quickly starved to death; consequently, carnivores lacked prey. Instead of gradually dying off, dinosaurs perished within one generation. Although the two hypotheses of the great extinction come from opposite occurrences, in the end the event proved fatal. While paleontologists may never agree on the true cause of dinosaurs' extinction, many people are now speculating mankind's termination. Will mother nature be responsible for our destruction also? Only time will tell. Perhaps in the far future, another species will encounter human remains and search for our match maker.
Sunday, January 12, 2020
Introduction In the Introduction I have researched a given division of the Hotel area In Kolkata i. e. extravagance storing up of Hotels. The paper settled on the present Macro Business in India and its connection to the friendliness business. The focuses are as runs with:- Macro Environment may be depicted as the major outside and uncontrollable segments that impacts a conglomeration's choice settling on and effects its choice making and approach. PESTEL) Political, Social, Economical, Technological, Environmental, Legal investigation of Luxury Collection of Hotels. Evaluation of PESTEL examination Negative and Positive Aspects. Main Body Ã¢â¬ ¢Political issues that happen for the abundance lodgings are the strikes that happen consistently. The clients are hesitant to visit and thusly drop reservations and lodgings run on occurrences. The foundations of certain structures are also an issue on the grounds that the promoters does not contemplate further frameworks as bids hail from t op power.Thusly structures are not made and the zone moves to working in the direction of inching toward getting pummeled decimating occupations of different individuals. Ã¢â¬ ¢The Economical issues may be the sponsorship imperfections made watching the reach now clients starting from outside in particular complete visitors they need to stay in a wealth lodge that is composed close-by shade and in a spot where the street unite with the generally speaking city.For instance let's take a river side hotel which is situated in Kolkata as an example, the separation is essentially far at a partition from the runway or to the suburbs to the city so standard if the visitor has a get-as one kept inside the city he should leave early by a hour or two to finish the specific terminus on time which winds up being essentially a nervousness. Yet for a uxury hotel, it is essentially coordinated amidst the shed and the city so its much supportive for the visitor to stay in an important indulgence ke eping up which at the same focus is moreover segregated at a partitioning from every spot of the confusion which about bargains to manage generous situations. Ã¢â¬ ¢The Social issues may be impeccable for an occasion completion of the line for the most part social occasions as it moreover incorporates I. T. arts and where there is a touch of progress individuals can furthermore encounter the certain underpinnings as the city Kolkata incorporates academic castles case in point British space offices and Queen Elizabeth's Victoria Memorial. So clients can encounter both forward and bona fide being. As the city is not rural based hence it has appositive impact. Here the customers can like both expert and private necessities. Summation:- The report thoroughly recognizes the PESTEL examination and its unavoidable finishes influence on the client cooperation.What are the various meanders being undertaken and what are the notable things and its suspected organize beginning from the foundat ion till the prodding position. How the whole cordiality business influences the business redesign as an entire degree that Macro Environment determining the budgetary and the political issues as the central issue. At whatever time its all stated and done the examination insists if the steps taken are gainful or setback acknowledged.
Saturday, January 4, 2020
African Americans have a history of struggles because of racism and prejudices. Ever since the end of the Civil War, they struggled to benefit from their full rights that the Constitution promised. The fourteenth Amendment, which defined national citizenship, was passed in 1866. Even though African Americans were promised citizenship, they were still treated as if they were unequal. The South had an extremely difficult time accepting African Americans as equals, and did anything they could to prevent the desegregation of all races. During the Reconstruction Era, there were plans to end segregation; however, past prejudices and personal beliefs elongated the process. All African Americans thought with the creation of civilÃ¢â¬ ¦show more contentÃ¢â¬ ¦The Black Codes limited their social life, work life, and the lives of their children. African Americans could not go to the same church, ride the same trains, or even sit next to each other on busses. The Black Codes also kept Africa n Americans working on the plantations, and those unemployed were forced to work on a plantation with no pay . The process that was made towards the end of slavery was digressing and all of the African Americans in the South had no controll of their lives. The prejudices and the past beliefs of the South prevented all African Americans from being able to forget their past and be free. After hearing about the Black Codes, the North was furious. Congress then forced the southern states to approve of the 14th Amendment in 1868; it stated that all male Americans have the rights of citizens and it prevented the ability for one state to make laws similar to the Black Codes. In addition to the 14th Amendment, Congress ratified the 15th Amendment. It stated that African Americans have the right to vote and could be elected to government offices. African Americans were finally able to participate in government issues and vote. They were given more freedom than ever because of the amendment s, but the South was soon able to revert back to their past prejudices with the creation of the Jim Crow laws. The Jim Crow Laws were created to create a further gap between the two races, white and black. The southern whites feltShow MoreRelatedThe Civil Rights Movement : Dr. Martin Luther King Jr.1168 Words Ã |Ã 5 Pagesachieved by the civil rights movement. In this speech King provided his audience with several facts on how the people have came a long way from where they began and that the civil rights movement has made a great progress in its struggle for equal treatment under the law. In King s speech, he begins by claiming that they have come a long way from where they began. As he starts to speak about the growth of the Negro community he states, Now let us notice first that we ve come a long, long way. And IRead MoreAfrican Americans Need To Understand Ã¢â¬Å"The Necessity, As1562 Words Ã |Ã 7 Pagesracial progress, despite the centuries-long efforts of African Americans to change their hearts and minds, it can be tremendously frustrating to address the history of Ã¢â¬Å"the changing same.Ã¢â¬ Unsurprisingly, this unpleasant sense of Ã¢â¬Å"reverse presentism,Ã¢â¬ which historians feel when they assess their historical sources, inadvertently shapes the way they address this material. Charles Eagles discusses the prevalence of the Ã¢â¬Å"participant-observer syndromeÃ¢â¬ among civil rights historians, which creates and reinforcesRead MoreNaacp1094 Words Ã |Ã 5 PagesNAACP The civil rights movement in the United States has been a long, primarily nonviolent struggle to bring full civil rights and equality under the law to all Americans. It has been made up of many movements, though it is often used to refer to the struggles between 1945 and 1970 to end discrimination against African-Americans and to end racial segregation, especially in the U.S. South. It focuses on that particular struggle, rather than the comparable movements to end discrimination against otherRead MoreEssay about NAACP1081 Words Ã |Ã 5 Pages NAACP The civil rights movement in the United States has been a long, primarily nonviolent struggle to bring full civil rights and equality under the law to all Americans. It has been made up of many movements, though it is often used to refer to the struggles between 1945 and 1970 to end discrimination against African-Americans and to end racial segregation, especially in the U.S. South. It focuses on that particular struggle, rather than the comparable movements to end discrimination againstRead MoreThe Monograph Coming of age in Mississippi1286 Words Ã |Ã 6 Pages1968. This autobiography is memoires of Anne Moody about growing up poor and black in the rural Mississippi. The book was divided into four parts from childhood until her late 20s that described the experiences of Anne Moody in the Civil Rights Movement and her struggles againstÃ racism. Anne Moody was born in the 1940s which was the time after World War II. This was the period of the development of the U.S. However, the racism between Whites and Blacks still existed. As an African-American girlRead MoreThe Role Of Civil Disobedience And The Civil Rights Movement1503 Words Ã |Ã 7 PagesProtests have long been an essential part of American life, employed to to draw attention to critical issues,events, and injustices. Ranging from peaceful marches to powerful acts of civil disobedience, not only in the United States but in Central American countries such as Nicaragua. This being said, civil protests and peaceful demonstrations were not necessarily more successful in exuding change than pieces of legislation but moreso acted as a catalyst for social change, leading towards legislationRead MorePrejudice and Discrimination in America Today Essay1663 Words Ã |Ã 7 Pagesnever-ending phenomenon that is ingrained in American life. Racism is America, just as America is built around the idea of racism. As the civil rights activist and scholar Derrick Bell would say, Racism is an integral, permanent, and indestructible component of this society. He proclaims that no matter what blacks do to better their status, they are doomed to fail as long as the majority of whites do not see their own well being threatened by the status quo. Racism plays a large role in limiting opportunitiesRead MoreThe Song Glory, By Music Artists Common And John Legend1653 Words Ã |Ã 7 Pages Martin Luther King Jr(MLK) was leading the civil rights movement. The song Glory itself won the oscar for the best song in a motion picture and truly was an important part of the movie because not only did it chronicle the civil rights marches of 1965 led by MLK but it also incorporated events that occurred in the 21st century. It was this combination that made the song a true inspiration for all human beings because it shed a light on the struggle for racial equality that African A mericans haveRead MoreAnalysis Of Bloody Lowndes1569 Words Ã |Ã 7 PagesJefferies The Civil Rights Struggle MarkÃ © C. Wrisborne AFTS/ HIST 3390: The Modern Civil Rights Movement Dr. Michael Williams November 13, 2017 Bloody Lowndes was written by a historian named Hassan Kwame Jefferies. The book details the African American struggles faced in the fight for freedom in the rural area of Lowndes County, during the1960Ã¢â¬â¢s. He examines different activist groups, the leaders within those groups, and their impact/ role played on the Civil Rights MovementRead MoreJoseph Jackson Annual Address Rhetorical Analysis1209 Words Ã |Ã 5 Pagesof our nation, the United States. He later addresses the civil rights struggle and the reason behind it. About half of his speech addresses some advice and suggestions for the future of the black people. Joseph Jackson writes the Annual Address telling the black people to put action in their beliefs and for justice, which contradicts KingÃ¢â¬â¢s perspective on Ã¢â¬Å"peacefulÃ¢â¬ protests. In page two, Jackson states, What is this struggle for civil rights? I answer, it is an effort of American citizens to get full
Thursday, December 26, 2019
John Broadus Watson was born near Greenville, South Carolina on January 9, 1878. He was the son of Emma and Pickens Watson. In the year 1891, John and the rest of his family was left behind by his father, complicating everything. Given the situations that his family was very poor, everything then became different for them. Since his father left his family, Watson held a long-life resentment towards him. He had hatred told his father for a long time for abandoning him. As a young child, John Broadus spent most of his childhood in poverty of rural South Carolina.At the early age of 16, Watson attended the Furman University, located in Greenvillage. Five years later, at the age of 21, he graduated with a basic introduction to psychology and aÃ¢â¬ ¦show more contentÃ¢â¬ ¦Its title was Animal Education: An Experimental Study on the Psychical Development of the White Rat, Correlated with the Growth of its Nervous SystemÃ¢â¬ . WatsonÃ¢â¬â¢s Personal Life John Watson married Mary Ickes in 1903, they had two children which they named Polly and John. Rosalie Rayner, the 21-year-old graduate student who assisted Watson with his Little Albert work. In the year 1920, Ickes filed for divorce since Watson had an affair with her. After their divorce was finally legal, John immediately married Rosaline and had two children: Billy and Jimmy. His marriage with his research assistance was the reason for his expulsion from John Hopkins. His wife Rosaline died in the year 1936, of some deadly disease, and that caused him to start drinking in an inconsiderate causing his family to break up. This made him break down, but he still continued his work. This showed me that nothing can stop his passion for career, and how strong he was when he lost the love of his life to a horrible illness. Watson and Behaviorism? As Watson concluded his research at Chicago, he published the article Ã¢â¬Å"Psychology as the Behaviorist Views It. This article was said to be the start of Watson and his behaviorism idea, and it clearly states his position regarding behaviorism. In his article, Watson outlined the most important features of the new philosophy of psychology he had developed: Ã¢â¬Å"behaviorismÃ¢â¬ . The
Wednesday, December 18, 2019
Education and training [Architecture] If so chosen I could become an architect. In this profession most individuals would seek to earn a professional degree in architecture. A Bachelor of Architecture degree must be earned generally if you have no architectural background. Most students earn a masters degree in architecture which can take anywhere from 1 to 5 years to obtain. If this route were taken I would need basic programs such as architectural history and theory, mathematics, liberal arts, and physical science courses. Thirty-five states require a bachelorÃ¢â¬â¢s degree to be an architect. Currently, there are 123 schools accredited by The National Architecture Accrediting Board. Most require prior experience of at least 3 years before taking the Architecture Registration Exam. With an internship a student could count some of that time toward the required 3 years of experience. Certain schools may allow part of the training to come from job related offices such as engineers. [Manufacturing Engineering] Like architects manufacturing engineers almost always require a bachelors degree. Either a degree in engineering which is the most common or a degree in a related field will be sufficient. If I so choose to pursue this career as an independent engineer I would need to be accredited by the Board of engineering. In order to have licensure I would need 4 years of applicable experience. In such a career education is constant because of the new technologies that are beingShow MoreRelatedI Want Into Architecture When I Graduate From High School850 Words Ã |Ã 4 PagesI would like to go into architecture when i graduate from high school. It can be a hard and long time to learn to draft it can even be a more and hard time to design a building to what the employers want. Unlike some jobs architecture is a solid job and has a comfortable income. An architect in one year could make anywhere between $30,000 - $500,000 and more depending on what level of architect ure they are on. An architect does not have to work for a large or small architectural firm they can alsoRead MoreArchitecture Is A Concept That Was First Defined By Victor Olgyay1672 Words Ã |Ã 7 PagesBioclimatic architecture is a concept that was first defined by Victor Olgyay in 1963 (Bondars 2013, 84) and describes the relationship between humans, the climate and the architectural design of a structure. Bioclimatic design analyses the relationship between a favourable microclimate inside a structure that is in synergy with the surrounding macroclimate and thus requires minimal mechanical heating or cooling to achieve the microclimate for habitation (Larasati and Mochtar 2013, 823). SinceRead MoreOccupational Research Report: A Career as an Architect Essays1012 Words Ã |Ã 5 PagesThis Occupational Research Report is based on the career information obtained on the occupation of architecture. if focuses on the potential career of being an architect, the steps leading to obtaining a position and training, as well as the future growth and outlook of this occupation. According to Lee W. Waldrep (2010), author of the book Becoming an Architect: A Guide to Careers in Design, an architect is an imaginative person who designs a wide spectrum of structures for buildings (WaldrepRead MoreArchitecture Assessment Method And Assessment Methodology Path1399 Words Ã |Ã 6 Pagesthe architecture generation process can begin. The initial architecture representation and a tree of attributes will be generated by the architect in conjunction with the stakeholderÃ¢â¬â¢s consensus. The final architecture is the end result of the architecture assessment model method and the Key Performance Attribute (KPAÃ¢â¬â¢s) system performance evaluation. The architecture assessment method and assessment methodology path is represented in Figure 1. The preliminary functional initial architecture (FigureRead MoreEssay957 Words Ã |Ã 4 Pageshow my qualifications as a Bachelor in Architecture (B.Arch) is on par with Australian accredited academic qualifications in the seven areas of core study as required. I have completed my Bachelors of Architecture from Thiagarajar College of Engineering (affiliated to Anna University, Chennai). The duration of my Undergraduate degree was of five years which was divided into 10 semesters including a semester where I had to do a mandatory practical training internship at a preferred firm. Each semesterRead MoreAnalysis Of Jaap Schekkerman, The Founder Of Ifead s And A Matrix Structure1396 Words Ã |Ã 6 PagesBackground Jaap Schekkerman, the founder of IFEADÃ¢â¬â¢s, developed the Extended Enterprise Architecture Framework (E2AF) in the early 2000Ã¢â¬â¢s. The E2AF is a communication framework that is a blended framework which takes standards from IEEE 1471, describes views and viewpoints of an architecture from a software-intensive system and elements of FEAF and TOGAF and a matrix structure similar to Zachman. E2AF is an architecture program that describes subjects and relations with all key stakeholders. It helps addressRead MoreA Brief Note On The Architect Of Canada813 Words Ã |Ã 4 PagesHow to Become an Architect in Canada A career in architecture can pave the way for a rewarding future in the design of homes, buildings, and other structures. Architects use computer aided design (CAD) software to create the blueprints for residential and commercial structures. Some create plans that builders will use as templates for new construction throughout your city or province, while others create unique, one-of-a-kind buildings. Once you learn how to become an architect in Canada, you canRead MoreHarley-Davidson Motor Company: Enterprise Software Selection784 Words Ã |Ã 4 Pagesprocess? Which factors would you be inclined to weight most heavily? Quantitative Criteria 1. Design and Foundation 2. Request Definition 3. Documentation 4. Receiving 5. Supply Management 6. Project Tracking 7. Miscellaneous 8. Interfaces 9. Training 10. Other Yes. It does include the factors which we consider most important. Out of these factors, Supply Management, Project Tracking and Receiving are the core functionalities which are anyway required. Design and Foundation, Documentation andRead MoreMba 540 Final Exam Essay1639 Words Ã |Ã 7 PagesMBA 540 Final Exam 1. (10 pts.) Discuss how organizational architecture and corporate culture are related. Use an example of a real-life firm and discuss how its corporate culture blends with its organizational architecture. Organizational architecture and corporate culture should be intertwined within any successful company or organization. In the text, Brickley (2009), refers to organizational architecture as being three legs of a company: assignments of decision rights, 2) methods of rewardingRead MoreCost Benefit Analysis : 6 And Client Server Architecture1657 Words Ã |Ã 7 PagesContents Cost-benefit analysis: 6 Client server architecture 7 Advantages of client server architecture: 7 Disadvantages: 8 References 10 Ã¢â¬Æ' Willowbrook School has been providing elementary education to children for many years and now the school has updated its services to aftercare program in which the school will be providing after care to small kids after the school hours. The school has a good reputation among the elementary schools of this area and is known for its services. All the requirements
Tuesday, December 10, 2019
Position of Macbeth During Act 5 Scene 5 Sample Essay In ancient Grecian mythology. Pandora opens a out box out of wonder. When the box is opened. all the immoralities of the universe flight. but what remains is hope. The lesson behind this myth is no affair how evil or intolerable a state of affairs. there is ever supposed to be hope. However. in ShakespeareÃ¢â¬â¢s work Macbeth. there is no more hope. In 5:5 of Macbeth is portrayed as hopeless and emotionless through ShakespeareÃ¢â¬â¢s usage of enunciation and metaphors. Shakespeare usage of enunciation helps the reader ( or hearer ) experience the emotion of a certain character. In the first stanza Macbeth uses the words Ã¢â¬Å"Ã¢â¬ ¦famine and ague eat them up. Ã¢â¬ This is a powerful usage of words because Ã¢â¬ËfamineÃ¢â¬â¢ is a deficiency of nutrient. non something that chows. Besides. Ã¢â¬ËagueÃ¢â¬â¢ contains the gross eww sound. Ague holds more grossness and negativeness than malaria or the word febrility. The word Ã¢â¬Å"farcedÃ¢â¬ is used strongly because the sound of the word is really strong and unsmooth. Macbeth besides uses the word farced to associate to the dearth mention in the old line. In the 2nd stanza Macbeth uses enunciation to reenforce how emotionless he has become. The most powerful line in this stanza is. Ã¢â¬Å"To hear a night-shriek. and my fell of hair Would at a blue treatise rouse and splash As life were inÃ¢â¬â¢t. Ã¢â¬ Powerful words are used to state. hair used to lodge up on the dorsum of my cervix. Ã¢â¬ËNight-shriekÃ¢â¬â¢ amplifies a cry in the hearers mind. doing it sharp and loud. Ã¢â¬ËDismal treatiseÃ¢â¬â¢ reinforces the Ã¢â¬Ënight-shriekÃ¢â¬â¢ and shows the desperation of a possible state of affairs. Lastly Shakespeare shows that MacbethÃ¢â¬â¢s hair used to Ã¢â¬Å"rouse and stirÃ¢â¬ at these sounds. but no longer does. For person to no longer experience anything. non even a Ã¢â¬ËstirÃ¢â¬â¢ of hair. shows the deficiency of emotion and hopelessness Macbeth possesses. The metaphors in 5:5 of Macbeth illustrate MacbethÃ¢â¬â¢s loss of emotions. In the first stanza Macbeth places his strength on a pedestal by declaring Ã¢â¬Å"Our castleÃ¢â¬â¢s strength Will laugh a besieging to contemn. Ã¢â¬ In this quotation mark Macbeth predicts the enemies attack will be weak and Macbeth will effortlessly win. In the 3rd stanza many metaphors are used. Ã¢â¬Å"And all our yesterdays have lighted saps the manner to dusty decease. Ã¢â¬ This compares yesterday to a taper that merely leads us to decease. Life is unpointed and we all die in the terminal. Macbeth tells life to merely travel off. Ã¢â¬Å"out. out. brief candle. Ã¢â¬ Macbeth feels life is short and will shortly run out. Macbeth feels life is worthless and intangible. Ã¢â¬Å"LifeÃ¢â¬â¢s but a walk-to shadow. Ã¢â¬ He one time once more repeats the short length of life in his metaphor about an histrion holding one of hr of glorification on phase and afterwards holding no significance. In his concluding remark of the 3rd stanza. Macbeth makes life expression important by naming it a narrative. He so destroys all positive images of life by stating Ã¢â¬Å"Ã¢â¬ ¦told by an imbecile. full of sounds. and rage. Ã¢â¬ Macbeth no longer appreciates life. has no hope. and realizes decease is at hand. Macbeth is hopeless and heartless in 5:5. and this hopelessness and impassivity is clear through certain enunciation and metaphors. Shakespeare uses Macbeth to research what a human would be like if he or she did non hold hope. a trait that all worlds portion. It was the one benefit of Pandora opening the out box of immoralities. hope. *doesnÃ¢â¬â¢t pertain to my subject. but thought it should be included.
Tuesday, December 3, 2019
Pillsbury Cookie Challenge Paper The Pillsbury RBG business had lackluster performance and volume growth between 2004 and 2006. In particular, the refrigerated cookie product lineÃ¢â¬â¢s annual volume growth was only one percent over the past three years. This is very concerning because the refrigerated-cookies product line represented over 75 percent of RBDÃ¢â¬â¢s category profit. PillsburyÃ¢â¬â¢s main problem lies in its marketing initiatives, as the Canadian division often leveraged advertising from the United States Ã¢â¬â which fails to target the Canadian market. Therefore, Pillsbury is faced with the challenge of improving the segmentÃ¢â¬â¢s performance and unlock growth in Canada. Action plan First, Pillsbury RBG cookies should recognize that its value proposition is its convenience and family appeal. Insights from the consumer research undertaken by the General Mills Consumer Insights team shows that shows that Canadian Ã¢â¬Å"UsersÃ¢â¬ and Ã¢â¬Å"Lapsed UsersÃ¢â¬ focus on RBG cookieÃ¢â¬â¢s quickness to make, spontaneity and the easiness to clean-up. The brand should target both Ã¢â¬Å"usersÃ¢â¬ and Ã¢â¬Å"lapsed usersÃ¢â¬ because they perceive refrigerated cookie dough as convenient. Pillsbury should not focus on targeting Ã¢â¬Å"non usersÃ¢â¬ because this segment does not view refrigerated cookie dough as convenient. The ad should also address lapsed userÃ¢â¬â¢s insecurity about using products that took them away from their commitment to scratch baking. Therefore, Pillsbury should create an online ad that focuses on the utilitarian dimension by providing information on Ã¢â¬Å"howÃ¢â¬ RBG cookies are convenient and easy to use. We will write a custom essay sample on Pillsbury Cookie Challenge specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pillsbury Cookie Challenge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pillsbury Cookie Challenge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The endorser should be a mother in her mid-30s to 40s with active and busy lifestyle. Exhibit 6 shows that Canada has a much higher number of scratch users. Therefore, the marketing message should focus on the Ã¢â¬Å"baking from scratchÃ¢â¬ experience and Ã¢â¬Å"easy to makeÃ¢â¬ aspect that resonates with Canadian consumers. Moreover, Pillsbury should produce a television ad that depicts a nostalgic and homey scene of a mother baking cookies with her children. This will create an emotional appeal and elicit an emotional response from Canadian consumers. Key findings from the in-home sessions and the workshop shows that the baking experience fuelled memories of happy moments. Therefore, the ad should focus the consumerÃ¢â¬â¢s attention on the emotional experience of PillsburyÃ¢â¬â¢s product usage. Exhibit 7 shows that the purchase drivers of RBG products in Canada is based on how fun it is to bake with the kids, whether the kids like to make them and if it will be a fun activity with the kids. Therefore, Pillsbury should produce a TV ad that has emotional contagion Ã¢â¬â to induce consumers to vicariously experience a depicted emotion. Since cognitively based attitude are influenced by the communication source, the ad should feature a mother in her mid 30s-40s because ordinary people and women endorsers are perceived as credible sources. In terms of the store strategy, Pillsbury can attempt to arouse emotions by using techniques such as music and emotional scenes. For example, Pillsbury should work with its retailers to produce in-store radio ads that focuses on the positive emotions surrounding the baking of cookies with children. Visuals (such as posters next to product placement) and voiceovers featuring happy mother and children should be displayed in-store. The marketing team should create a multimedia campaign, with the tag line Ã¢â¬Å"The secret to fun bakingÃ¢â¬ . This will resonate with the discovery workshopÃ¢â¬â¢s finding that Pillsbury had an integral sense of magic and was considered to be Ã¢â¬Å"a shared secretÃ¢â¬ while baking.